While catching up recently with author, mixologist, and consultant Julie Reiner, I learned more about her book, “The Craft Cocktail Party: Delicious Drinks for Every Occasion” and her approach to creating palate-pleasing cocktails.
Listen to the “Served Up” podcast with guest Julie Reiner: Spotify | Apple Podcasts
Where do you draw cocktail creation inspiration from?
From my upbringing in Hawaii, as well as from using by utilizing the freshest fruits and premier highest quality spices and spirits available in original cocktails.
Tom Macy and I set out to bring to life our dream of creating bar-quality cocktails in a can. From recipe formulation to branding and package design, we were determined to bring our unique style of cocktail-making to the masses. Social Hour launched in August 2020 in New York and has since expanded to New Jersey and Florida. Our goal is to grow Social Hour into a RTD brand that will redefine how exceptional a pre-mixed cocktail can be.
Tell us about the new Netflix series “Drink Masters,” where you’re a featured judge.
“Drink Masters” consist of 10 40-minute episodes where viewers can expect to see all sorts of techniques, stylistic choices, and innovative drinks that are created by highly skilled individuals.
Where have your recipes been featured?
My recipes have been featured in The New York Times, New York Magazine, Food & Wine, Imbibe, The Wall Street Journal, Esquire, Playboy, Gourmet Magazine, Food Arts, Bon Appetit, GQ, Fortune, Wine Enthusiast, O Magazine, Crain’s, Time Out NY, Time Out London, The London Times, and Wine & Spirits.
I’ve also been featured on “The Today Show,” The Food Network, the Cooking Channel, Martha Stewart Radio, CNBC, LXTV, and the Fine Living Network.
About Julie Reiner
Julie Reiner is the co-founder of several cocktail bars and has been involved in the cocktail scene in NYC for 25 years. In 2022, she received the celebrated Helen David Lifetime Achievement Award.
Purchase “The Craft Cocktail: Delicious Drinks for Every Occasion”
Follow Julie on Instagram
Tune in to the Served Up Podcast
Southern Glazer’s "Served Up" podcast has been elevating voices in the beverage alcohol industry since 2020. Now, with Eric Hemer, MW, MS, joining Bridget Albert as co-host, expect thought leadership, industry insights, exclusive interviews, and inspiring conversations that drive innovation. Join us weekly as co-hosts Bridget and Eric stir up the spirit of hospitality with lively conversations and plenty of personality.
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Bridget Albert
Sr. Director, External Comms & CSR
Date Published
January 25, 2024
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