Proof® is one more way that Southern Glazer’s is responding to the changing marketplace, meeting the evolving needs of our customers, and giving our suppliers new ways to grow their businesses. With this innovative offering, we are able to further strengthen customer relationships and become even better brand builders for our suppliers.
There are three steps:
- Become a Southern Glazer’s customer, if you aren't one already.
- Identify your company's Customer Business Administrator (CBA). This is a key Proof® account role with the authority to grant access to Proof® to others inside your company. This individual will typically be someone higher up in the company (e.g., owners or licensees).
- Let your Sales Consultant or Southern Glazer’s Customer Advocacy team know who you’ve authorized to be your company’s CBA. We'll take it from here and get you signed up. Once we have your CBA's information, they'll be registered for access on Day 1 and able to add additional users. For more on CBAs, see below.
Because it’s an exciting way for customers of Southern Glazer’s to get more convenience and control and sell more products. Because it’s going to help you and your Sales Consultants develop better strategies for selling your products. And because it doesn’t cost you anything.
Of course. There's no substitute for personal service. Before anything else, our continued tradition of service and innovation depends on our personalized customer relationships.