Supplier fleet advertising program

Buy ad space for your brand on our trucks and tap into one of the most cost-effective advertising platforms.

Tap into one of the most cost-effective advertising platforms

Not only do our trucks reach your audience in captive moments but they’re constantly making stops at points of purchase and consumption. It’s an unbeatable way to reach your target when and where they’re looking.

Truck with alcoholic beverage advertisement

It can't be ignored

All eyes are on your brand with a 98% viewing rate. 

Truck with alcoholic beverage advertisement

Drivers are spenders

30% of all buying decisions are made in the car, and we’re in front of thousands of cars every day.

Truck with alcoholic beverage advertisement

The most cost effective platform

Depending on your buy, the average cost per 1,000 impressions can be as low as 38¢.

Frequently asked questions

Once a contract is signed with a supplier, it typically takes about 60 days to approve, produce and install the creative work on a truck. Installation is only completed on Saturday, Sunday and Monday.

Due to mileage leasing requirements, maintenance schedules, customer orders and other factors, we are unable to determine the exact route that a vehicle will take over the term of the contract. We can work with you to find trucks in metropolitan areas that meet your needs.

While costs continue to increase drastically across the industry, Southern Glazer’s continues to cover all production and installation costs for the truck wrap program from the annual payment and one-time art and administrative fee.

The supplier will be billed in one lump sum once the contract is signed for 12 month contracts and will be billed in two annual billings for 24 month contracts.

The supplier has the option to renew their campaign, change their campaign, or move in a different direction.

Southern Glazer's has truck advertising in all open markets where we currently operate other than Alaska and Nebraska. We also have truck advertising in some control markets including the largest, Pennsylvania.

Yes, our corporate office can connect you with our in-house fleet advertising expert. Send an email to to get started.

No, all truck advertising campaigns must be paid for separately. 

All creative design and development is handled by the supplier. Southern Glazer's will provide the necessary specs and other information for the supplier to use in developing the creative for the wraps. Since vehicles are reserved for suppliers once they sign their initial forms, Southern Glazer's requests that all artwork be provided no later than 2 weeks after the contract is signed in order to continue to reserve vehicles.