The ABCs of CBD – What You Need to Know

By Laurie Silva-Regan, Senior Manager, CBD Trade & Business Development Southern Glazer’s Wine & Spirits

These days we see CBD everywhere, from beverage menus to cafes, and even pet stores. However, research indicates that 69% of the U.S. population does not know the difference between CBD and THC. Because of the incredible potential of the CBD market, we want to make sure our customers do.


Hemp-derived CBD is a highly profitable category with an estimated $11 billion market potential by 2027. In addition, nearly 100M adults will try CBD in the next 12 months. CBD stands for cannabidiol and is one of the many cannabinoids, or chemical compounds found in hemp. The two most popular cannabinoids are THC and CBD. So, what's the difference between the two? CBD is non-psychoactive and non-toxic.


In 2018, Congress passed the 2018 Farm Bill, which allowed for the sale of hemp-derived CBD. Since the passage of this bill, the CBD industry has continued to grow. CBD can be incorporated into many different products. The amount of CBD in a product and CBD’s impact on a consumer vary by product type and consumer attributes. Individual consumers will have preferences on how to use CBD products based on their experiences. Hemp-derived CBD products must contain less than 0.3% THC.


At Southern Glazer’s, we understand compliance is a top priority for our customers. That’s why we provide a catalog of compliant CBD brands that have gone through a rigorous onboarding process, including supplier submissions of the following:


  • Supplier Business License
  • Certificates of Analysis for each product
  • Proper QA Certifications
  • Adequate insurance and liability coverage
  • Product Inventory Capabilities
  • Baseline marketing support and programming
  • Proof of distinct CBD business operations


Learn more about CBD and the products in our portfolio here.