Southern Glazer’s Bridget Albert talks to Julie Reiner about her book The Craft Cocktail Party: Delicious for Every Occasion.
Where do you draw cocktail creation inspiration?
From my upbringing in Hawaii by utilizing the freshest fruits and premier quality spices and spirits available in original cocktails.
Tell us about your ready to drink Social Hour cocktails.
Tom Macy and I set out to bring to life our dream of creating bar-quality cocktails in a can. From recipe formulation to branding and package design, we were determined to bring our unique style of cocktail making to the masses. Social Hour launched in August of 2020 in New York and has since expanded to New Jersey and Florida. Our goal is to grow Social Hour into a RTD brand that will redefine how exceptional a pre-mixed cocktail can be.
Tell us about the new Netflix series “Drink Masters” where you are a featured judge.
Netflix reality show “Drink Masters” will consist of 10 episodes, each 40 minutes where viewers can expect to see all sorts of techniques, stylistic chives, and ultimately innovative drinks that are created at the hands of highly skilled individuals.
Where have your recipes been featured?
My recipes have been featured in The New York Times, New York Magazine, Food & Wine, Imbibe, The Wall Street Journal, Esquire, Playboy, Gourmet Magazine, Food Arts, Bon Appetit, GQ, Fortune, Wine Enthusiast, O Magazine, Crain’s, Time Out NY and Time Out London, The London Times, and Wine & Spirits.
Julie has also been featured on The Today Show, The Food Network, the Cooking Channel, Martha Stewart Radio, CNBC, LXTV, and the Fine Living network.
About Julie Reiner:
Julie Reiner is the co-founder of world-renowned cocktail bars and the author of The Craft Cocktail Party: Delicious Drinks for Every Occasion. Julie has been elevating the cocktail scene in NYC for 25 years. In 2022, she received the celebrated Heled David Lifetime Achievement Awards.
Website To purchase book:
Follow Julie on social channels IG @mixtressnyc
Served Up Episode: