Welcome to the home of the Liquid Insights Tour, Southern Glazer’s online education hub for on-premise beverage innovation

Take a peek at the top wine and mixology trends shaping the bar and restaurant scene.

Pour through our findings

Dive deeper into the results of our Liquid Insights tour.

Get a taste of the Liquid Insights Tour

The Liquid Insights Tour blog

Travel coast-to-coast on the Liquid Insights Tour to see how the most innovative bars and restaurants are evolving, influenced by a new generation of diverse bartenders.

Shop the Liquid Insights Tour

Browse and buy some of the products that will bring beverage innovation to life at your bar.

Read more

Liquid Insights Tour in the press

From print to podcast, people are talking about the Liquid Insights Tour.

Frequently asked questions

The Liquid Insights Tour is an intensive, coast-to-coast educational initiative that explores and identifies the latest trends in mixology and wine. The Tour travels to six cities in the U.S. and visits a wide variety of bars, hotels, restaurants, and other “on-premise” venues. One of the key objectives of the Liquid Insights Tour is the discovery of innovative beverage trends and experiences across the country to ensure Southern Glazer’s continues to have the most knowledgeable sales consultants in the industry. Another objective of the Liquid Insights Tour is to assist the on-premise (bars, restaurants, hotels, etc.) as the industry recovers from the negative impacts of the COVID-19 pandemic. Read our launch release.

Between February and June of 2022, the Liquid Insights team visited Houston, Kansas City, New York, Las Vegas, Chicago and Los Angeles.

The team visited 83 restaurants and bars and sampled 431 drinks.

Brian Masilionis, Director of On-Premise National Accounts Commercial Strategy for Southern Glazer’s, serves as the Liquid Insights Tour Director. In each city, he was accompanied by one of Southern Glazer’s master mixologists and/or one of the Company’s local on-premise sales consultants. As a team, they evaluated beverage offerings, menus, pricing, presentation, and execution and synergized them into the industry’s most in-depth look at what’s driving innovation across the on-premise category.


Please see below the list of experts who accompanied Brian on his cross-country tasting tour.

  • Allen Katz, Director of Mixology & Spirits Education, New York City
  • Bridget Albert, Senior National Director of Education
  • Daniel DeOliveira, Director of Mixology, Illinois
  • Livio Lauro, Director of Mixology & Education, Nevada
  • Mishka Bier, Mixologist, Southern California
  • Shaun Meglen, State Mixologist, Texas

Yes, a selection of products reflecting trends from the tour is available for Southern Glazer’s customers  on our Liquid Insights page on Proof®.

If you are a Southern Glazer’s customer, reach out to your local sales consultant. A full list of location contacts can also be found on our Locations page. If you are a licensed bar, restaurant or retailer interested in becoming a customer, learn more here.