Southern Glazer’s own Brian Masilionis and Debbi Peek travel from city to city uncovering the emerging on-premise drink trends that will help you stand out and drive sales. From trending wine and cocktails to shifting consumer preferences, their insights deliver real-world menu inspiration.
On-premise focus
Research conducted in real bars, restaurants, and hospitality venues to capture live consumer behaviors.
Industry impact
Strategic insights that suppliers and customers can use to improve product positioning, pricing, and program execution.
Actionable takeaways
Helping on-premise businesses stay ahead of market trends, enhance profitability, and maximize consumer engagement.
Drink trends to watch in 2026
Top 10 drink trends from the 2026 Liquid Insights Tour
We took the Liquid Insights Tour to London and Paris to uncover what beverage trends are emerging before they hit the mainstream in 2026.
Our 2024 research highlighted major shifts in consumer spending, premiumization trends, and the evolving cocktail landscape. Low-ABV and non-alcoholic options continue to grow in demand, redefining modern beverage programs.
Explore the Southern Glazer’s Insights Hub for the latest drink trends, data-driven insights, and thought leadership from our team of highly certified beverage alcohol experts.
