Black mixologists’ impact on the beverage industry with Tamika Hall

I recently talked with Tamika Hall, a freelance writer and content strategy manager about her book, “Black Mixcellence: A Comprehensive Guide to Black Mixology,” co-authored with Colin Asare-Appiah, which honors Black mixologists and delves into their many contributions to the beverage industry.

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There is limited documentation on Black mixologists’ contributions to the hospitality industry. This was an opportunity to pay tribute to those who had gone before us with a firm foothold in the current moment reflected in the ingredients and brands used.

Black mixologists played a pivotal role in the beverage industry, dating back to the days of slavery. As a service industry, we were mandated to do a lot of the work that was turned into a lifestyle that earned us our freedom, and a way of life after slavery. 

It is important to realize that our contributions set the tone for many of the recipes we see in mixology today. We have Birdie Brown, a Black woman who was seen as the unsung hero of Prohibition. During Prohibition, she was making moonshine and running a bed and breakfast in the Midwest. Her recipe influenced the Birdie Brown brand of spirits that is on shelves today.

We came across a lot of stories we wanted to tell. For us, it was about focusing on the consistency of the story, the fact checks, and finding information that supported the narrative. The history of rum was intriguing. It not only highlighted the influence of slaves on its creation but also highlighted the journey that heavily influenced its flavors. A lot of the featured mixologists are from the Caribbean and picked rum as their favorite spirit and created delicious cocktails that showcased its versatility. 

There are many standout cocktails in the book, but a personal favorite is the Belafonte Margarita, which is a vibrant watermelon twist on the spicy margarita. It consists of Illegal Joven Mescal, Martini Fiero, fresh watermelon and slices of Habanero pepper, fresh lime, and a splash of simple syrup. — shaken and served up. Aptly named after Harry Belafonte, who inspired so many during his career.

Here's to honoring our ancestors and showing gratitude for those who paved the way for us to shine. 

May we continue to honor their spirits in the work that we do and the cocktails that we shake and serve. Cheers! 

Tamika Hall is a mom, freelance writer, and content strategy manager.

Purchase “Black Mixcellence: A Comprehensive Guide to Black Mixology”

Follow Tamika on Instagram: @ladyblogga @blackmxcellence

Southern Glazer’s "Served Up" podcast has been elevating voices in the beverage alcohol industry since 2020. Now, with Eric Hemer, MW, MS, joining Bridget Albert as co-host, expect thought leadership, industry insights, exclusive interviews, and inspiring conversations that drive innovation. Join us weekly as co-hosts Bridget and Eric stir up the spirit of hospitality with lively conversations and plenty of personality.

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