Our ultimate goal, as for all Southern Glazer’s suppliers, is to drive commercial success and growth for an expanded portfolio of minority-owned brands.
How we support diverse wine and spirit brands
Engaging a multicultural marketing team that understands the buying habits of a diverse population of consumers.
Brand New, an innovative approach to evaluating new suppliers that directly aligns with emerging consumer trends.
Sip & Support, a program that supports diverse brands and the charity of their choice.
Support for multicultural businesses
Southern Glazer’s is proud of its Cultural Collective Steering Committee that develops ideas and activates programs to amplify multicultural consumer sales opportunities, increase supplier engagement and support minority-supplier commercial success.
Opportunities for women-owned suppliers
Women of the Vine & Spirits is the world’s leading organization dedicated to empowering and advancing women in the alcohol beverage industry and Southern Glazer's is a founding partner. Its certified women-owned program increases opportunities to gain visibility among wholesalers, buyers, importers, supplier diversity procurement managers, and consumers looking to buy and support diverse suppliers and brands.