Become a customer

Enter your information below to request a new account with Southern Glazer's. A representative will follow up with you to complete your registration.

Apply now

1. Submit an application.

Fill out the form below. You’ll need to have your liquor license number ready so we can verify your business is eligible. View FAQs.

2. Complete the onboarding.

Our team will contact you for supplementary documentation, if needed.

3. Place your first order.

We’ll connect you to your local sales consultant and get you access to Proof, our online ordering tool.

Request a new account

To request a new account, please fill out this form. Our team will follow up with you to complete the application process and ensure regulatory compliance.

Already a customer and want to order online? Visit Proof to activate your login credentials.

For more information about how Southern Glazer’s uses data, including data sent through this form, please see our Privacy Policy.

Contact information

First name

Enter your first name.

Last name

Enter your last name.

Email address

Enter a valid email address in this format: 'name@example.com'.

Phone number

Enter a valid phone number.

Business information

Business name

Enter your business name.

Business address

Enter your business address.

City

Enter your city.

State

Select your state.

Zip code

Enter a valid zip code.

Beverage license information

License number

Enter your liquor license number.

Anything else we should know?

Provide a brief description

Complete to verify you are human.

Cheers!

We’ve received your form.

Your case number is {caseNumber}.

A confirmation email has been sent to the email address you provided. A member of our team will be in touch promptly.

Something went wrong.

We didn’t receive your form. Please refresh the page and resubmit your form or email customerservice@sgproof.com.

Frequently asked questions

Start by completing the customer application. We’ll then review your business details, confirm licensing requirements, and guide you through account setup.

We serve a wide range of on‑ and off‑premise businesses, including restaurants, bars, hotels, retail liquor stores, grocery chains, and specialty beverage retailers. If your business sells beverage alcohol, our team can help you.

All Southern Glazer’s customers must hold valid state and local beverage alcohol permits before we can activate an account. Requirements vary by market, but our team will confirm exactly what’s needed and help ensure your documentation is complete.

Most accounts are set up within a few business days once licensing is verified and your business profile is submitted. Businesses with multiple locations may require additional time to verify licensing.