Move People To Action With Our Trucks
Fleet Advertising Overview
When you advertise with the Southern Glazer’s fleet, you’re taking advantage of the most cost-effective medium available. Not only do our trucks reach your audience in captive moments (when they can’t turn the page or switch stations) but they’re constantly making stops at points of purchase and consumption. It’s an unbeatable way to reach your target when and where they’re looking.
Why Fleet Advertising?
It Can't Be Ignored
All eyes are on your brand with a 98% viewing rate.* That's a number no other medium can match.
Drivers Are Spenders
30% of all buying decisions are made in the car.* And we're in front of thousands of cars every day.
It's Highly Cost Effective
Depending on your buy, the average cost per 1,000 impressions can be as low as 38¢.
We Beat OOH Everywhere
Annual costs for our fleet advertising are lower than the monthly billboard cost in every major market.**
There's A Good Reason To Keep On Truckin'
Our trucks offer the lowest cost per thousand impressions (CPM) of any other advertising medium.***
38¢ - 42¢
$8 - 20
$4 - 27
Recent Truck Ads
Just a few examples of what it looks like to make a brand the king of the road.
Ready To Start Your Fleet Advertising Program?
Get in touch today and one of our representatives can walk you through the best options for your business. We look forward to working with you.Email Us
Once a contract is signed with a supplier, it typically takes about 60 days to approve, produce and install the creative work on a truck. Installation is only completed on Saturday, Sunday and Monday’s.
Due to mileage leasing requirements, maintenance schedules, customer orders and other factors, we are unable to determine the exact route that a vehicle will take over the term of the contract. We can work with you to find trucks in metropolitan areas that meet your needs.
All production and installation costs for the truck wrap are incurred by SGWS and included in the monthly rate and one time administrative fee. These costs average approximately $3,000 - $3,200 for an average vehicle in the SGWS fleet. Any agency or artwork costs incurred to develop the image are the responsibility of the supplier.
The supplier will be billed in one lump sum once the contract is signed for 12 month contracts and will be billed in two annual billings for 24 month contracts.
24 month campaigns auto-renew at the end of contract, unless notice is provided in writing at least 90 days prior to the end of the contract. 12 month campaigns auto-renew for the remainder of the serviceable vehicle’s lease balance, up to an additional 12 months. All notices should be sent in writing to SGWS Leasing with the supplier’s SMBD VP and Zach Poelma, SGWS VP Supplier Management and Business Development.
SGWS has truck advertising in all open markets where we currently operate other than Alaska and Nebraska. We also have truck advertising in some control markets including the largest, Pennsylvania.
Yes, Zach Poelma – VP Supplier Management & Business Development and Kyle Tuthill – Manager Commercial Effectiveness manage the truck advertising program for SGWS. Zach will work with you on pricing and reserving your trucks while Kyle will work directly with key contacts at each participating supplier to walk them through the process including signing of the contract and completion of wrap installation.
No, all truck advertising campaigns must be paid for separately. Truck advertising campaigns cannot be paid from any LMF balances or from any banks.
All creative design and development is handled by the supplier. SGWS will provide the necessary specs and other information for the supplier to use in developing the creative for the wraps. Since vehicles are reserved for suppliers once they sign their initial forms, SGWS requests that all artwork be provided no later than 2 weeks after the contract is signed in order to continue to reserve vehicles
Yes a limited number of full-sized trailers are also available to be wrapped. Please contact Zach Poelma if you are interested in discussing further.