Southern Glazer’s participates in the Tales of the Cocktail event
Founded in 2002, Tales of the Cocktail® (TOTC) has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the industry’s annual meeting place for the exchanging of new ideas, products and techniques. And this year, we are happy to be the first wine & spirits distributor to be participating!
Southern Glazer’s hosted a full, four-day event schedule held at The Paris Room at Café Soule, which ran from July 19th through the 22nd. More than 130 signature spirits were featured and more than 300+ festival goes stopped by the SGWS event space to taste exclusive cocktails, featuring brands from our world-class portfolio, created by our top mixologists.
Here are a few highlights of the Tales of the Cocktail week.
On Wednesday, July 19th, the SGWS event space kicked off with “SGWS Mix & Mingle” – an event not open to the public. SGWS mixologists and employees were exclusively brought together to network, talk about industry trends and other hot topics surround TOT
On Thursday, July 20th and Friday, July 21st SGWS continued the week with “Sip with SG.” This two-day event allowed guests to taste a selection of our world-class portfolio while enjoying a hospitality experience that only the largest wine and spirits distributor can deliver. Our talented experts tended bar for the guests, creating custom cocktails on the leading edge of the latest trends.
On Saturday, July 22nd, SGWS provided an array of Rosé brands that ranged from frozen to bubbly. This event surely gave the guests a break from the NOLA heat allowed them to Rosé all day!
Here are some exclusive cocktails made my some of our mixologists:
by Allen Katz, New York, NY
- 2 oz. Bernheim Original Wheat Whiskey
- ¾ oz. Cynar
- ¼ oz. Simple Syrup
Stir ingredients over ice and strain into an old-fashion glass filled with fresh ice. Garnish with a lemon twist.
Aperol Rosé Fritz
by Carla Rivera, Miami, FL
- 2 oz. Beefeater Gin
- 1 oz. Aperol
- 2 oz. Sparkling Rosé
- 1 oz. Passion Fruit Purée
- 1 oz. Kelvin Organic Citrus Slush Mix
- 1 cup of ice
by Egor Polonskiy, Chicago, IL
- 1 ½ oz. Sipsmith Sloe Gin
- ¾ oz. Raspberry Puree
- ¾ oz. Aperol
- ¾ oz. Lemon Juice
- ¼ oz. Simple Syrup
Shaken and strained into rocks glass, then garnished with lime wheel and fresh sprig of mint
by Armando Rosario, Orlando, FL
- 2 oz. Leblon Cachaca
- 1 oz. Simple Syrup (equal parts granulated sugar & water)
- Whole lime (soft skin) cut in 8 quarters
Place the lime and Simple Syrup in rocks glass muddle lithely to extract the juice. Add ice and Cachaça, stir well to mix